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Parenthood

5
min Read

Welcome to the Neighbourhood!

Sama is back with new families!

Oct 2022
Blog
5
min Read

Our neighbourhood is like many real neighbourhoods worldwide, full of busy parents. We created it to illustrate diverse situations parents face during those crucial early years, while introducing practical modern ways of managing those situations. What is unique about this neighbourhood is having SAMA as a neighbour.

Every family has a variety of interests, needs and priorities, just like you. Learn more about them below and find which parental journey most fits yours. 

Hello from your new neighbours!

Family of Dan, Natasha and Sophia

Dan (37)

💼 Investment banker
🌟 Married
😀 Curious and Driven
❤️ Cinema & Food
⚠️ Not being involved in his daughter’s upbringing because of demanding job

Natasha (29)

💼 Stay at home (previously journalist)
🌟 Married
😀 Active and Sociable
❤️ Baking & Yoga
⚠️ Not being enough as a parent while not losing herself in that identity

Sophia (3)

😀 Imaginative
❤️ Arts & Crafts

Family of Amal, Fred, Zahara, Marcel & Denzel

Amal (36)

💼 Consultant (hybrid work)
🌟 Married
😀 Efficient and Warm Blooded
❤️ Singing & Cleaning
⚠️ Being part of a dual career couple with no headspace for personal time and household chores

Fred (39)

💼 Consultant (hybrid work)
🌟 Married
😀 Relaxed and Peaceful
❤️ Hiking & Biking
⚠️ Being part of a dual career couple with little room for hobbies

Zahara (4)

😀 Caring
❤️ Fashion & Playing with Dolls

Marcel (2)

😀 Energetic
❤️ Playing Football

Denzel (2)

😀 Shy
❤️ Nature Gazing

Family of Patrick, Rahul, Liam & Rex

Patrick (44)

💼 Lawyer
🌟 Married
😀 Calm, Caring, and Structured
❤️ Exercising & Body , going to the gym 
⚠️ Having little time for family outside weekends and feeling out of shape

Rahul (39)

💼 Digital Marketer
🌟 Married
😀 Thoughtful, Messy & Creative
❤️ Shopping & Socialising
⚠️ Making the most out of family time while seeking novelty and lovely moments with friends

Liam (3)

😀 Shy
❤️ Storytelling

Family of Sarah & James

Sarah (32)

💼 Nurse
🌟 Single Mom (had James through IVF)
😀 Very Organised and Caring
❤️ Reading & Running
⚠️ Carving personal time alongside a demanding job and single motherhood

James (3)

😀 Focused
❤️ Building & Cars

Family of Lee, Yan & Hu

Lee (41)

💼 Software Engineer (remote work)
🌟 Divorced (mother not involved, living abroad)
😀 Quiet and Independent
❤️ Reading & Cooking
⚠️ Managing work from home alongside single parenthood

Yan (4)

😀 Brave
❤️ Dancing & Role Playing

Hu (2)

😀 Curious
❤️ Robots & Cooking

Sama and the neighbourhood

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